diff --git a/mobile/android/base/locales/en-US/android_strings.dtd b/mobile/android/base/locales/en-US/android_strings.dtd
index c39f8e0d2c8..d2f2f8e1b46 100644
--- a/mobile/android/base/locales/en-US/android_strings.dtd
+++ b/mobile/android/base/locales/en-US/android_strings.dtd
@@ -476,6 +476,13 @@ just addresses the organization to follow, e.g. "This site is run by " -->
 <!ENTITY loaded_mixed_content_message "This page is displaying content that isn\'t secure.">
 <!ENTITY blocked_mixed_content_message_top "&brandShortName; has blocked content that isn\'t secure.">
 <!ENTITY blocked_mixed_content_message_bottom "Most websites will still work properly even when this content is blocked.">
+
+<!-- Tracking content notifications in site identity popup -->
+<!ENTITY loaded_tracking_content_message "This page is tracking your online activity.">
+<!ENTITY blocked_tracking_content_message_top "&brandShortName; has blocked this page from tracking your online activity.">
+<!ENTITY blocked_tracking_content_message_bottom "Most websites will still work properly even when online tracking is blocked.">
+
+<!-- Common mixed and tracking content strings in site identity popup -->
 <!ENTITY learn_more "Learn More">
 <!ENTITY enable_protection "Enable protection">
 <!ENTITY disable_protection "Disable protection">
diff --git a/mobile/android/base/strings.xml.in b/mobile/android/base/strings.xml.in
index fae0885a700..3928145f429 100644
--- a/mobile/android/base/strings.xml.in
+++ b/mobile/android/base/strings.xml.in
@@ -412,6 +412,9 @@
   <string name="loaded_mixed_content_message">&loaded_mixed_content_message;</string>
   <string name="blocked_mixed_content_message_top">&blocked_mixed_content_message_top;</string>
   <string name="blocked_mixed_content_message_bottom">&blocked_mixed_content_message_bottom;</string>
+  <string name="loaded_tracking_content_message">&loaded_tracking_content_message;</string>
+  <string name="blocked_tracking_content_message_top">&blocked_tracking_content_message_top;</string>
+  <string name="blocked_tracking_content_message_bottom">&blocked_tracking_content_message_bottom;</string>
   <string name="learn_more">&learn_more;</string>
   <string name="enable_protection">&enable_protection;</string>
   <string name="disable_protection">&disable_protection;</string>
diff --git a/mobile/android/base/toolbar/SiteIdentityPopup.java b/mobile/android/base/toolbar/SiteIdentityPopup.java
index 58355438157..74328473305 100644
--- a/mobile/android/base/toolbar/SiteIdentityPopup.java
+++ b/mobile/android/base/toolbar/SiteIdentityPopup.java
@@ -9,6 +9,8 @@ import org.mozilla.gecko.GeckoAppShell;
 import org.mozilla.gecko.GeckoEvent;
 import org.mozilla.gecko.SiteIdentity;
 import org.mozilla.gecko.SiteIdentity.SecurityMode;
+import org.mozilla.gecko.SiteIdentity.MixedMode;
+import org.mozilla.gecko.SiteIdentity.TrackingMode;
 import org.mozilla.gecko.widget.ArrowPopup;
 import org.mozilla.gecko.widget.DoorHanger;
 import org.mozilla.gecko.widget.DoorHanger.OnButtonClickListener;
@@ -34,6 +36,9 @@ public class SiteIdentityPopup extends ArrowPopup {
     private static final String MIXED_CONTENT_SUPPORT_URL =
         "https://support.mozilla.org/kb/how-does-insecure-content-affect-safety-android";
 
+    private static final String TRACKING_CONTENT_SUPPORT_URL =
+        "https://support.mozilla.org/kb/how-does-insecure-content-affect-safety-android";
+
     private SiteIdentity mSiteIdentity;
 
     private LinearLayout mIdentity;
@@ -42,6 +47,7 @@ public class SiteIdentityPopup extends ArrowPopup {
     private TextView mVerifier;
 
     private DoorHanger mMixedContentNotification;
+    private DoorHanger mTrackingContentNotification;
 
     private final OnButtonClickListener mButtonClickListener;
 
@@ -68,13 +74,14 @@ public class SiteIdentityPopup extends ArrowPopup {
         mVerifier = (TextView) mIdentity.findViewById(R.id.verifier);
     }
 
-    private void updateUi() {
+    private void updateIdentity() {
         if (!mInflated) {
             init();
         }
 
-        if (mSiteIdentity.getSecurityMode() == SecurityMode.MIXED_CONTENT_LOADED ||
-            mSiteIdentity.getSecurityMode() == SecurityMode.MIXED_CONTENT_BLOCKED) {
+        final MixedMode mixedMode = mSiteIdentity.getMixedMode();
+        final TrackingMode trackingMode = mSiteIdentity.getTrackingMode();
+        if (mixedMode != MixedMode.UNKNOWN || trackingMode != TrackingMode.UNKNOWN) {
             // Hide the identity data if there isn't valid site identity data.
             // Set some top padding on the popup content to create a of light blue
             // between the popup arrow and the mixed content notification.
@@ -106,27 +113,22 @@ public class SiteIdentityPopup extends ArrowPopup {
         removeMixedContentNotification();
         mMixedContentNotification = new DoorHanger(mContext, DoorHanger.Theme.DARK);
 
+        int icon;
         String message;
         if (blocked) {
+            icon = R.drawable.shield_doorhanger;
             message = mContext.getString(R.string.blocked_mixed_content_message_top) + "\n\n" +
                       mContext.getString(R.string.blocked_mixed_content_message_bottom);
         } else {
+            icon = R.drawable.warning_doorhanger;
             message = mContext.getString(R.string.loaded_mixed_content_message);
         }
+
+        mMixedContentNotification.setIcon(icon);
         mMixedContentNotification.setMessage(message);
         mMixedContentNotification.addLink(mContext.getString(R.string.learn_more), MIXED_CONTENT_SUPPORT_URL, "\n\n");
 
-        if (blocked) {
-            mMixedContentNotification.setIcon(R.drawable.shield_doorhanger);
-            mMixedContentNotification.addButton(mContext.getString(R.string.disable_protection),
-                                                "disable", mButtonClickListener);
-            mMixedContentNotification.addButton(mContext.getString(R.string.keep_blocking),
-                                                "keepBlocking", mButtonClickListener);
-        } else {
-            mMixedContentNotification.setIcon(R.drawable.warning_doorhanger);
-            mMixedContentNotification.addButton(mContext.getString(R.string.enable_protection),
-                                                "enable", mButtonClickListener);
-        }
+        addNotificationButtons(mMixedContentNotification, blocked);
 
         mContent.addView(mMixedContentNotification);
     }
@@ -138,6 +140,47 @@ public class SiteIdentityPopup extends ArrowPopup {
         }
     }
 
+    private void addTrackingContentNotification(boolean blocked) {
+        // Remove any existing tracking content notification.
+        removeTrackingContentNotification();
+        mTrackingContentNotification = new DoorHanger(mContext, DoorHanger.Theme.DARK);
+
+        int icon;
+        String message;
+        if (blocked) {
+            icon = R.drawable.shield_doorhanger;
+            message = mContext.getString(R.string.blocked_tracking_content_message_top) + "\n\n" +
+                      mContext.getString(R.string.blocked_tracking_content_message_bottom);
+        } else {
+            icon = R.drawable.warning_doorhanger;
+            message = mContext.getString(R.string.loaded_tracking_content_message);
+        }
+
+        mTrackingContentNotification.setIcon(icon);
+        mTrackingContentNotification.setMessage(message);
+        mTrackingContentNotification.addLink(mContext.getString(R.string.learn_more), TRACKING_CONTENT_SUPPORT_URL, "\n\n");
+
+        addNotificationButtons(mTrackingContentNotification, blocked);
+
+        mContent.addView(mTrackingContentNotification);
+    }
+
+    private void removeTrackingContentNotification() {
+        if (mTrackingContentNotification != null) {
+            mContent.removeView(mTrackingContentNotification);
+            mTrackingContentNotification = null;
+        }
+    }
+
+    private void addNotificationButtons(DoorHanger dh, boolean blocked) {
+        if (blocked) {
+            dh.addButton(mContext.getString(R.string.disable_protection), "disable", mButtonClickListener);
+            dh.addButton(mContext.getString(R.string.keep_blocking), "keepBlocking", mButtonClickListener);
+        } else {
+            dh.addButton(mContext.getString(R.string.enable_protection), "enable", mButtonClickListener);
+        }
+    }
+
     /*
      * @param identityData A JSONObject that holds the current tab's identity data.
      */
@@ -152,26 +195,58 @@ public class SiteIdentityPopup extends ArrowPopup {
             return;
         }
 
-        final SecurityMode mode = mSiteIdentity.getSecurityMode();
-        if (mode == SecurityMode.UNKNOWN) {
-            Log.e(LOGTAG, "Can't show site identity popup in non-identified state");
+        final SecurityMode identityMode = mSiteIdentity.getSecurityMode();
+        final MixedMode mixedMode = mSiteIdentity.getMixedMode();
+        final TrackingMode trackingMode = mSiteIdentity.getTrackingMode();
+        if (identityMode == SecurityMode.UNKNOWN && mixedMode == MixedMode.UNKNOWN && trackingMode == TrackingMode.UNKNOWN) {
+            Log.e(LOGTAG, "Can't show site identity popup in a completely unknown state");
             return;
         }
 
-        updateUi();
+        updateIdentity();
 
-        if (mode == SecurityMode.MIXED_CONTENT_LOADED ||
-            mode == SecurityMode.MIXED_CONTENT_BLOCKED) {
-            addMixedContentNotification(mode == SecurityMode.MIXED_CONTENT_BLOCKED);
+        if (mixedMode != MixedMode.UNKNOWN) {
+            addMixedContentNotification(mixedMode == MixedMode.MIXED_CONTENT_BLOCKED);
         }
 
+        if (trackingMode != TrackingMode.UNKNOWN) {
+            addTrackingContentNotification(trackingMode == TrackingMode.TRACKING_CONTENT_BLOCKED);
+        }
+
+        showDividers();
+
         super.show();
     }
 
+    // Show the right dividers
+    private void showDividers() {
+        final int count = mContent.getChildCount();
+        DoorHanger lastVisibleDoorHanger = null;
+
+        for (int i = 0; i < count; i++) {
+            final View child = mContent.getChildAt(i);
+
+            if (!(child instanceof DoorHanger)) {
+                continue;
+            }
+
+            DoorHanger dh = (DoorHanger) child;
+            dh.showDivider();
+            if (dh.getVisibility() == View.VISIBLE) {
+                lastVisibleDoorHanger = dh;
+            }
+        }
+
+        if (lastVisibleDoorHanger != null) {
+            lastVisibleDoorHanger.hideDivider();
+        }
+    }
+
     @Override
     public void dismiss() {
         super.dismiss();
         removeMixedContentNotification();
+        removeTrackingContentNotification();
     }
 
     private class PopupButtonListener implements OnButtonClickListener {
@@ -179,11 +254,13 @@ public class SiteIdentityPopup extends ArrowPopup {
         public void onButtonClick(DoorHanger dh, String tag) {
             try {
                 JSONObject data = new JSONObject();
-                data.put("allowMixedContent", tag.equals("disable"));
+                String allowType = (dh == mMixedContentNotification ? "allowMixedContent" : "allowTrackingContent");
+                data.put(allowType, tag.equals("disable"));
+
                 GeckoEvent e = GeckoEvent.createBroadcastEvent("Session:Reload", data.toString());
                 GeckoAppShell.sendEventToGecko(e);
             } catch (JSONException e) {
-                Log.e(LOGTAG, "Exception creating message to enable/disable mixed content blocking", e);
+                Log.e(LOGTAG, "Exception creating message to enable/disable content blocking", e);
             }
 
             dismiss();