diff --git a/b2g/app/b2g.js b/b2g/app/b2g.js
index 1af82f8df09..3a2c7c0eead 100644
--- a/b2g/app/b2g.js
+++ b/b2g/app/b2g.js
@@ -495,7 +495,7 @@ pref("extensions.getAddons.cache.enabled", false);
 
 // Context Menu
 pref("ui.click_hold_context_menus", true);
-pref("ui.click_hold_context_menus.delay", 1000);
+pref("ui.click_hold_context_menus.delay", 750);
 
 // Enable device storage
 pref("device.storage.enabled", true);