diff --git a/Makefile b/Makefile
index 9c1e055..df7ee72 100644
--- a/Makefile
+++ b/Makefile
@@ -23,7 +23,7 @@ $(WRITE_MAILMAP):
 	go get -u github.com/kevinburke/write_mailmap
 
 release: test | $(BUMP_VERSION)
-	$(BUMP_VERSION) minor config.go
+	$(BUMP_VERSION) --tag-prefix=v minor config.go
 
 force: ;