diff --git a/Casks/i/imagemin.rb b/Casks/i/imagemin.rb
index b78150fc1d..c60ce33820 100644
--- a/Casks/i/imagemin.rb
+++ b/Casks/i/imagemin.rb
@@ -7,11 +7,9 @@ cask "imagemin" do
   desc "Desktop image minifier"
   homepage "https://github.com/imagemin/imagemin-app"
 
+  deprecate! date: "2023-12-17", because: :discontinued
+
   # Renamed for clarity: app name is inconsistent with its branding.
   # Original discussion: https://github.com/Homebrew/homebrew-cask/pull/4701
   app "imagemin-app-v#{version}-darwin/Atom.app", target: "imagemin.app"
-
-  caveats do
-    discontinued
-  end
 end