diff --git a/README.md b/README.md
index 9a38fd1..a4e05aa 100644
--- a/README.md
+++ b/README.md
@@ -125,7 +125,7 @@ emb setup --config ../configs --yes
 emb bundle --app-path ./app/my_app --arch arm64 --build
 
 # 4. Run it on the target
-#    ivi-homescreen --b=<workspace>/bundle/my_app-release-arm64
+#    ivi-homescreen -b <workspace>/bundle/my_app-release-arm64
 ```
 
 `emb setup` runs every phase; you can also run them individually
@@ -450,12 +450,12 @@ emb cross <project-dir|manifest.yaml> [options]
 | `--build` | off | Configure + build the embedder under the resolved profile, one build per `cross.backends` entry. |
 | `--backend <name>` | all | Build only the named `cross.backends` entries. Repeatable. |
 | `--deb` | off | With `--build`: package each backend binary into a root-free `.deb` (Depends auto-derived from the binary's needed libraries). |
-| `--app <dir>` | — | With `--build`: also build this Flutter app for the target and assemble a **runnable bundle** (embedder + engine + flutter_assets + icudtl + libapp), runnable as `./homescreen --b=.`. |
+| `--app <dir>` | — | With `--build`: also build this Flutter app for the target and assemble a **runnable bundle** (embedder + engine + flutter_assets + icudtl + libapp), runnable as `./homescreen -b .`. |
 | `-m`, `--mode <mode>` | `release` | Runtime mode for the `--app` bundle (`debug`/`profile`/`release`). |
 | `--tar` | off | Also produce a `.tar.gz` of each runnable bundle. |
 | `--deploy <user@host>` | — | With `--app`: send each runnable bundle to the board over SSH — rsync when the target has it, else a tar-over-SSH fallback (port/opts reused from `cross.sysroot` when device-sourced). |
 | `--deploy-dir <path>` | `ivi-homescreen` | Remote destination dir for `--deploy`. |
-| `--run` | off | After `--deploy`, run the bundle on the target over SSH (`./homescreen --b=.`). |
+| `--run` | off | After `--deploy`, run the bundle on the target over SSH (`./homescreen -b .`). |
 | `--clean` | off | Remove this target's build + overlay dirs (keeps the toolchain + sysroot), then exit. |
 | `--clean-all` | off | Also remove the downloaded / extracted toolchain + sysroot and the apt / deb caches, then exit. |
 | `--update-lock` | off | Regenerate this target's `emb.lock` entry from the resolved toolchain/sysroot (accepts an intentional URL / version change). See [Reproducible builds](#reproducible-builds-emblock). |
diff --git a/example/README.md b/example/README.md
index a73d5d7..687736f 100644
--- a/example/README.md
+++ b/example/README.md
@@ -58,7 +58,7 @@ The bundle directory (`data/flutter_assets`, `data/icudtl.dat`,
 ivi-homescreen runs:
 
 ```sh
-ivi-homescreen --b=<workspace>/bundle/my_app-release-arm64
+ivi-homescreen -b <workspace>/bundle/my_app-release-arm64
 ```
 
 ## 4. Self-describing packages
diff --git a/lib/src/commands/bundle_command.dart b/lib/src/commands/bundle_command.dart
index e9f4282..a861db3 100644
--- a/lib/src/commands/bundle_command.dart
+++ b/lib/src/commands/bundle_command.dart
@@ -117,7 +117,7 @@ class BundleCommand extends Command<int> {
     }
 
     progress.complete('Bundle assembled: ${result.outputDir}');
-    _logger.info('Run with: ivi-homescreen --b=${result.outputDir}');
+    _logger.info('Run with: ivi-homescreen -b ${result.outputDir}');
     return ExitCode.success.code;
   }
 }
diff --git a/lib/src/commands/cross_command.dart b/lib/src/commands/cross_command.dart
index 9c01d0b..f2cca41 100644
--- a/lib/src/commands/cross_command.dart
+++ b/lib/src/commands/cross_command.dart
@@ -791,7 +791,7 @@ class CrossCommand extends Command<int> {
         final bin = await runnable.install(binary, outDir);
         _logger.info(
           '  ${r.backend ?? ""}: runnable → ${outDir.path}  '
-          '(run: ./${p.basename(bin.path)} --b=.)',
+          '(run: ./${p.basename(bin.path)} -b .)',
         );
         if (tar) {
           final archive = await runnable.tar(outDir);
@@ -860,7 +860,7 @@ class CrossCommand extends Command<int> {
       return ExitCode.software.code;
     }
     progress.complete('Deployed → $host:$destDir (via ${res.method})');
-    final runCmd = './$binName --b=.';
+    final runCmd = './$binName -b .';
     if (!run) {
       _logger.info('  run on target: ssh $host "cd $destDir && $runCmd"');
       return ExitCode.success.code;
diff --git a/lib/src/cross/runnable_bundle.dart b/lib/src/cross/runnable_bundle.dart
index 58a8176..bce3331 100644
--- a/lib/src/cross/runnable_bundle.dart
+++ b/lib/src/cross/runnable_bundle.dart
@@ -15,7 +15,7 @@ import 'package:path/path.dart' as p;
 ///   lib/libflutter_engine.so         # target-arch engine
 /// ```
 ///
-/// Run on the target as `./homescreen --b=<dir>`. The `data/` + `lib/` halves
+/// Run on the target as `./homescreen -b <dir>`. The `data/` + `lib/` halves
 /// come from the bundle pipeline; this just drops the embedder in beside them.
 class RunnableBundle {
   RunnableBundle({ProcessRunner runProcess = defaultProcessRunner})
diff --git a/test/src/cross/deployer_test.dart b/test/src/cross/deployer_test.dart
index 510c533..fd38cbf 100644
--- a/test/src/cross/deployer_test.dart
+++ b/test/src/cross/deployer_test.dart
@@ -160,7 +160,7 @@ void main() {
     final argv = Deployer().runArgv(
       'pi@board',
       'ivi-homescreen',
-      './homescreen --b=.',
+      './homescreen -b .',
       port: 2222,
     );
     expect(argv, [
@@ -168,7 +168,7 @@ void main() {
       '-p',
       '2222',
       'pi@board',
-      "cd 'ivi-homescreen' && ./homescreen --b=.",
+      "cd 'ivi-homescreen' && ./homescreen -b .",
     ]);
   });
 }