diff --git a/mob.ini b/mob.ini
index 9421299..b99040e 100644
--- a/mob.ini
+++ b/mob.ini
@@ -80,33 +80,34 @@ python  = true
 usvfs   = false
 
 [versions]
-vs           = 16
-vs_year      = 2019
-vs_toolset   = 14.2
-sdk          = 10.0.18362.0
-sevenz       = 19.00
-boost        = 1.73.0
-boost_vs     = 14.2
-fmt          = 6.2.0
-gtest        = master
-libloot      = 0.15.2
-libloot_hash = g3baa0e8
-lz4          = v1.9.2
-nmm          = 0.71.2
-openssl      = 1.1.1g
-pyqt         = 5.14.2
-pyqt_builder = 1.3.2
-pyqt_sip     = 12.7.2
-python       = v3.8.2
-bzip2        = 1.0.6
-sip          = 5.2.0
-spdlog       = v1.5.0
-qt           = 5.14.2
-qt_vs        = 2017
-zlib         = 1.2.11
-libbsarch    = 0.0.8
-usvfs        = master
-explorerpp   = 1.3.5
+vs             = 16
+vs_year        = 2019
+vs_toolset     = 14.2
+sdk            = 10.0.18362.0
+sevenz         = 19.00
+boost          = 1.73.0
+boost_vs       = 14.2
+fmt            = 6.2.0
+gtest          = master
+libloot        = 0.15.2
+libloot_hash   = g3baa0e8
+libloot_branch = master
+lz4            = v1.9.2
+nmm            = 0.71.2
+openssl        = 1.1.1g
+pyqt           = 5.14.2
+pyqt_builder   = 1.3.2
+pyqt_sip       = 12.7.2
+python         = v3.8.2
+bzip2          = 1.0.6
+sip            = 5.2.0
+spdlog         = v1.5.0
+qt             = 5.14.2
+qt_vs          = 2017
+zlib           = 1.2.11
+libbsarch      = 0.0.8
+usvfs          = master
+explorerpp     = 1.3.5
 
 ss_paper_lad_6788      = 6.0
 ss_paper_automata_6788 = 2.2
diff --git a/src/commands.cpp b/src/commands.cpp
index dc410cd..1f8dd6d 100644
--- a/src/commands.cpp
+++ b/src/commands.cpp
@@ -9,6 +9,8 @@
 namespace mob
 {
 
+constexpr bool do_timings = false;
+
 // in main.cpp
 void set_sigint_handler();
 
@@ -514,41 +516,10 @@ int build_command::do_run()
 {
 	try
 	{
-		curl_init curl;
-
 		run_all_tasks();
 
-		{
-			using namespace std::chrono;
-
-			std::ofstream out("timings.txt");
-
-			auto write = [&](auto&& inst)
-			{
-				for (auto&& t : inst.instrumented_tasks())
-				{
-					for (auto&& tp : t.tps)
-					{
-						const auto start_ms = static_cast<double>(
-							duration_cast<milliseconds>(tp.start).count());
-
-						const auto end_ms = static_cast<double>(
-							duration_cast<milliseconds>(tp.end).count());
-
-						out
-							<< inst.instrumentable_name() << "\t"
-							<< (start_ms / 1000.0) << "\t"
-							<< (end_ms / 1000.0) << "\t"
-							<< t.name << "\n";
-					}
-				}
-			};
-
-			for (auto&& tk : get_all_tasks())
-				write(*tk);
-
-			write(git_submodule_adder::instance());
-		}
+		if (do_timings)
+			dump_timings();
 
 		if (!keep_msbuild_)
 			terminate_msbuild();
@@ -563,6 +534,39 @@ int build_command::do_run()
 	}
 }
 
+void build_command::dump_timings()
+{
+	using namespace std::chrono;
+
+	std::ofstream out("timings.txt");
+
+	auto write = [&](auto&& inst)
+	{
+		for (auto&& t : inst.instrumented_tasks())
+		{
+			for (auto&& tp : t.tps)
+			{
+				const auto start_ms = static_cast<double>(
+					duration_cast<milliseconds>(tp.start).count());
+
+				const auto end_ms = static_cast<double>(
+					duration_cast<milliseconds>(tp.end).count());
+
+				out
+					<< inst.instrumentable_name() << "\t"
+					<< (start_ms / 1000.0) << "\t"
+					<< (end_ms / 1000.0) << "\t"
+					<< t.name << "\n";
+			}
+		}
+	};
+
+	for (auto&& tk : get_all_tasks())
+		write(*tk);
+
+	write(git_submodule_adder::instance());
+}
+
 void build_command::terminate_msbuild()
 {
 	if (conf::dry())
@@ -800,76 +804,84 @@ clipp::group release_command::do_group()
 		(clipp::option("-h", "--help") >> help_)
 			% ("shows this message"),
 
-		(
-			clipp::option("--bin").set(bin_, true) |
-			clipp::option("--no-bin").set(bin_, false)
-		) % "sets whether the binary archive is created [default: yes]",
+		"devbuild" %
+		(clipp::command("devbuild").set(mode_, modes::devbuild),
+			(
+				clipp::option("--bin").set(bin_, true) |
+				clipp::option("--no-bin").set(bin_, false)
+			) % "sets whether the binary archive is created [default: yes]",
 
-		(
-			clipp::option("--pdbs").set(pdbs_, true) |
-			clipp::option("--no-pdbs").set(pdbs_, false)
-		) % "sets whether the PDBs archive is created [default: yes]",
+			(
+				clipp::option("--pdbs").set(pdbs_, true) |
+				clipp::option("--no-pdbs").set(pdbs_, false)
+			) % "sets whether the PDBs archive is created [default: yes]",
 
-		(
-			clipp::option("--src").set(src_, true) |
-			clipp::option("--no-src").set(src_, false)
-		) % "sets whether the source archive is created [default: yes]",
+			(
+				clipp::option("--src").set(src_, true) |
+				clipp::option("--no-src").set(src_, false)
+			) % "sets whether the source archive is created [default: yes]",
 
-		(
-			clipp::option("--inst").set(installer_, true) |
-			clipp::option("--no-inst").set(installer_, false)
-		) % "sets whether the installer is copied [default: no]",
+			(
+				clipp::option("--inst").set(installer_, true) |
+				clipp::option("--no-inst").set(installer_, false)
+			) % "sets whether the installer is copied [default: no]",
 
-		clipp::option("--version-from-exe").set(version_exe_)
-			% "retrieves version information from ModOrganizer.exe "
-			  "[default]",
+			clipp::option("--version-from-exe").set(version_exe_)
+				% "retrieves version information from ModOrganizer.exe "
+				  "[default]",
 
-		clipp::option("--version-from-rc").set(version_rc_)
-			% "retrieves version information from modorganizer/src/version.rc",
+			clipp::option("--version-from-rc").set(version_rc_)
+				% "retrieves version information from modorganizer/src/version.rc",
 
-		(clipp::option("--rc")
-			& clipp::value("PATH") >> utf8_rc_path_)
-			% "overrides the path to version.rc",
+			(clipp::option("--rc")
+				& clipp::value("PATH") >> utf8_rc_path_)
+				% "overrides the path to version.rc",
 
-		(clipp::option("--version")
-			& clipp::value("VERSION") >> version_)
-			% "overrides the version string",
+			(clipp::option("--version")
+				& clipp::value("VERSION") >> version_)
+				% "overrides the version string",
 
-		(clipp::option("--output-dir")
-			& clipp::value("PATH") >> utf8out_)
-			% "sets the output directory to use instead of `$prefix/releases`",
+			(clipp::option("--output-dir")
+				& clipp::value("PATH") >> utf8out_)
+				% "sets the output directory to use instead of `$prefix/releases`",
 
-		(clipp::option("--suffix")
-			& clipp::value("SUFFIX") >> suffix_)
-			% "optional suffix to add to the archive filenames",
+			(clipp::option("--suffix")
+				& clipp::value("SUFFIX") >> suffix_)
+				% "optional suffix to add to the archive filenames",
 
-		clipp::option("--force").set(force_)
-			% "ignores file size warnings and existing release directories"
+			clipp::option("--force").set(force_)
+				% "ignores file size warnings and existing release directories"
+		)
+
+		|
+
+		"official" %
+		(clipp::command("official").set(mode_, modes::official)
+
+		)
 	);
 }
 
 int release_command::do_run()
 {
-	rc_path_ = fs::path(utf8_to_utf16(utf8_rc_path_));
-	if (rc_path_.empty())
+	switch (mode_)
 	{
-		rc_path_ =
-			modorganizer::super_path() / "modorganizer" / "src" / "version.rc";
-	}
+		case modes::devbuild:
+			return do_devbuild();
 
-	if (version_.empty())
-	{
-		if (version_rc_)
-			version_ = version_from_rc();
-		else
-			version_ = version_from_exe();
-	}
+		case modes::official:
+			return do_official();
 
-	out_ = fs::path(utf8_to_utf16(utf8out_));
-	if (out_.empty())
-		out_ = paths::prefix() / "releases" / version_;
-	else if (out_.is_relative())
-		out_ = paths::prefix() / out_;
+		case modes::none:
+		default:
+			u8cerr << "bad release mode " << static_cast<int>(mode_) << "\n";
+			throw bailed();
+	}
+}
+
+int release_command::do_devbuild()
+{
+	prepare();
 
 	u8cout
 		<< ">> don't forget to update the version number before making a release\n"
@@ -891,19 +903,95 @@ int release_command::do_run()
 	return 0;
 }
 
+int release_command::do_official()
+{
+	set_sigint_handler();
+
+	if (fs::exists(paths::prefix()))
+	{
+		u8cout
+			<< "prefix " << path_to_utf8(paths::prefix()) << " already exists\n"
+			<< "delete? [Y/n] ";
+
+		std::wstring s;
+		std::getline(std::wcin, s);
+
+		if (s == L"" || s == L"y" || s == L"Y")
+		{
+			build_command::terminate_msbuild();
+			op::delete_directory(gcx(), paths::prefix());
+		}
+		else
+		{
+			return 1;
+		}
+	}
+
+	conf::set_for_task("_override", "task", "enabled", "true");
+	conf::set_global("transifex", "force", "true");
+	conf::set_global("transifex", "configure", "true");
+	conf::set_global("transifex", "pull", "true");
+
+	run_all_tasks();
+	build_command::terminate_msbuild();
+
+	prepare();
+	make_bin();
+	make_pdbs();
+	make_src();
+	make_installer();
+
+	return 0;
+}
+
+void release_command::prepare()
+{
+	rc_path_ = fs::path(utf8_to_utf16(utf8_rc_path_));
+	if (rc_path_.empty())
+	{
+		rc_path_ =
+			modorganizer::super_path() / "modorganizer" / "src" / "version.rc";
+	}
+
+	if (version_.empty())
+	{
+		if (version_rc_)
+			version_ = version_from_rc();
+		else
+			version_ = version_from_exe();
+	}
+
+	out_ = fs::path(utf8_to_utf16(utf8out_));
+	if (out_.empty())
+		out_ = paths::prefix() / "releases" / version_;
+	else if (out_.is_relative())
+		out_ = paths::prefix() / out_;
+}
+
 std::string release_command::do_doc()
 {
 	return
-		"Creates three archives in `$prefix/releases`: one from \n"
-		"`install/bin/*`, one from `install/pdbs/*` and another with the \n"
-		"sources of projects from modorganizer_super.\n"
+		"Creates archives for an MO installation, PDBs and sources.\n"
 		"\n"
-		"The archive filename is `Mod.Organizer-version-suffix-what.7z`,\n"
-		"where:\n"
-		"  - `version` is taken from `ModOrganizer.exe`, `version.rc`\n"
-		"    or from --version;\n"
-		"  - `suffix` is the optional `--suffix` argument;\n"
-		"  - `what` is either nothing, `src` or `pdbs`.";
+		"Commands:\n"
+		"devbuild\n"
+		"  Can creates three archives in `$prefix/releases/version`: one from\n"
+		"  `install/bin/*`, one from `install/pdbs/*` and another with the\n"
+		"  sources of projects from modorganizer_super.\n"
+		"  \n"
+		"  The archive filename is `Mod.Organizer-version-suffix-what.7z`,\n"
+		"  where:\n"
+		"    - `version` is taken from `ModOrganizer.exe`, `version.rc`\n"
+		"      or from --version;\n"
+		"    - `suffix` is the optional `--suffix` argument;\n"
+		"    - `what` is either nothing, `src` or `pdbs`.\n"
+		"\n"
+		"official\n"
+		"  Creates a new full build in the prefix. Requires that directory\n"
+		"  to be empty. Puts the binary archive, source, PDBs and installer\n"
+		"  in `$prefix/releases/version`. Forces all tasks to be enabled,\n"
+		"  including translations and installer. Make sure the transifex API\n"
+		"  key is in the INI or TX_TOKEN is set.";
 }
 
 std::string release_command::version_from_exe() const
diff --git a/src/commands.h b/src/commands.h
index 3cba42e..d8f3a89 100644
--- a/src/commands.h
+++ b/src/commands.h
@@ -120,7 +120,9 @@ class build_command : public command
 {
 public:
 	build_command();
+
 	meta_t meta() const override;
+	static void terminate_msbuild();
 
 protected:
 	void convert_cl_to_conf() override;
@@ -142,7 +144,7 @@ private:
 	bool keep_msbuild_ = false;
 	std::optional<bool> revert_ts_;
 
-	void terminate_msbuild();
+	void dump_timings();
 };
 
 
@@ -181,6 +183,15 @@ protected:
 	std::string do_doc() override;
 
 private:
+	enum class modes
+	{
+		none = 0,
+		devbuild,
+		official
+	};
+
+
+	modes mode_= modes::none;
 	bool bin_ = true;
 	bool src_ = true;
 	bool pdbs_ = true;
@@ -195,6 +206,12 @@ private:
 	bool force_ = false;
 	std::string suffix_;
 
+
+	int do_devbuild();
+	int do_official();
+
+	void prepare();
+
 	fs::path make_filename(const std::string& what) const;
 
 	void walk_dir(
diff --git a/src/main.cpp b/src/main.cpp
index f201bd4..53bc41c 100644
--- a/src/main.cpp
+++ b/src/main.cpp
@@ -235,6 +235,7 @@ void set_sigint_handler()
 int run(const std::vector<std::string>& args)
 {
 	font_restorer fr;
+	curl_init curl;
 
 	add_tasks();
 
diff --git a/src/tasks/libloot.cpp b/src/tasks/libloot.cpp
index 8846244..c9e4050 100644
--- a/src/tasks/libloot.cpp
+++ b/src/tasks/libloot.cpp
@@ -19,6 +19,11 @@ std::string libloot::hash()
 	return conf::version_by_name("libloot_hash");
 }
 
+std::string libloot::branch()
+{
+	return conf::version_by_name("libloot_branch");
+}
+
 bool libloot::prebuilt()
 {
 	return false;
@@ -26,7 +31,7 @@ bool libloot::prebuilt()
 
 fs::path libloot::source_path()
 {
-	return paths::build() / dir_name();
+	return paths::build() / release_name();
 }
 
 void libloot::do_clean(clean c)
@@ -70,12 +75,18 @@ void libloot::do_build_and_install()
 	});
 }
 
-std::string libloot::dir_name()
+std::string libloot::release_name()
 {
-	// libloot-0.15.1-0-gf725dd7_0.15.1-win64.7z, yeah
+	// the naming convention is `libloot-version-commit_branch-win64.7z`,
+	// such as:
+	//
+	//  libloot-0.14.6-0-g8fed4b0_dev-win64.7z
+	//  libloot-0.15.1-0-gf725dd7_0.15.1-win64.7z
+	//  libloot-0.15.2-0-g3baa0e8_master-win64.7z
+
 	return
 		"libloot-" + version() + "-" + "0-" +
-		hash() + "_" + version() + "-" +
+		hash() + "_" + branch() + "-" +
 		"win64";
 }
 
@@ -83,7 +94,7 @@ url libloot::source_url()
 {
 	return
 		"https://github.com/loot/libloot/releases/download/" +
-		version() + "/" + dir_name() + ".7z";
+		version() + "/" + release_name() + ".7z";
 }
 
 }	// namespace
diff --git a/src/tasks/tasks.h b/src/tasks/tasks.h
index 164d15a..a74089b 100644
--- a/src/tasks/tasks.h
+++ b/src/tasks/tasks.h
@@ -238,6 +238,8 @@ public:
 
 	static std::string version();
 	static std::string hash();
+	static std::string branch();
+
 	static bool prebuilt();
 	static fs::path source_path();
 
@@ -247,7 +249,7 @@ protected:
 	void do_build_and_install() override;
 
 private:
-	static std::string dir_name();
+	static std::string release_name();
 	static url source_url();
 };